Struggling with Hair Loss & Thinning?
Support stronger, fuller hair — naturally
✔ Reduce shedding
✔ Support hair growth
✔ Strengthen roots
One Use. Total Transformation.
Restore softness, shine and split ends by zeroing in on your hair type, goals,
and styling habits with a patent-pending formulation designed only
for your hair’s unique needs.
Strengthening Shampoo
Keratin Repair Shampoo
Nourishing Shampoo
SCIENTIFICALLY PROVEN, BACKED BY DATA
2x stronger hair 90% less breakage
*complete SOS system vs untreated hair, instant and 4 weeks results
Results on wavy, highlighted hair
“This SOS Custom Repair saved my strands! My hair feels so much healthier, my frizz is under control and spilt ends are banished. I can’t stop touching my soft hair.” - Jessica
Results on curly, highlighted hair
“My hair walks into a room before I do, so I’m looking for ways to take care of it. With SOS Custom Repair I know my curls will stay hydrated and frizz-free even if I sneak in a few heat styling moments throughout the week.” - Brenda
Results on highlighted, straight hair
“My hair feels so soft, nourished and hydrated after using SOS Custom Repair. The Leave-In Treatment is my go-to every time I wash my hair.” -Yoko
Results on colored, coily hair
“I love experimenting with my hair color which means I need to prioritize hair health to prevent breakage. SOS Custom Repair is my secret weapon to keeping my coils healthy while I keep being me.” -Keturah
How it works
Two Steps to Custom Haircare
1. You take a quick, two-minute quiz about your hair history, goals, damage and styling habits.
2. We formulate made-to-order, tailored haircare, prioritizing naturally-derived ingredients, and ship it to you.
Choose Your Hair Care Routine
Nourishing Shampoo
Hydrating Conditioner
Intensive Moisture Mask
Nourishing Hair Oil Serum
Keratin Repair Shampoo
Keratin Smoothing Conditioner
Keratin Deep Repair Hair Mask
Keratin Repair Serum
Strengthening Shampoo
Fortifying Conditioner
Strength Repair Mask
Growth Boost Serum
Scalp Refresh Shampoo
Lightweight Balancing Conditioner
Cooling Scalp Treatment Mask
Scalp Revitalizing Serum
Clean. Vegan. Cruelty-Free.
The Function Standard
With Function of Beauty, you are guaranteed a highly efficacious formula with no compromises. Always clean, vegan, and cruelty-free, our formulas focus on naturally-derived ingredients and powerful science to meet high efficacy and testing standards.
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Still Unsure?
Don’t stress. We've paved our quiz like a yellow brick road. Just a two-minute detour from your day, and spoiler: there's no Wicked Witch at the end, just perfect hair days.
